Turnstone Furniture is a sub-brand of Steelcase office furniture. While Steelcase is a premium brand that provides its services to established businesses to customize their workplace for their needs, Turnstone is a more affordable brand appealing more to the new business owners who may prefer the 'do-it-yourself ' style of customization. As part of a larger effort to update the Steelcase brand, the Turnstone sub-brand team created several presentations to illustrate the possible avenues that the Turnstone brand could take. The logo shown here was part of a concept called 'Consider the Possibilities' that enabled the end user to view the brand as a flexible system that could be customized for the need of the individual office.

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